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How Labor Unions Are Navigating AI

Labor unions have an important role to play in ensuring that AI is a win-win for workers and employers and that good jobs exist in the innovation economy.

AI Labor Unions Writers Guild of America
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A digital replica of your face? Programmed to know everything about your job that you know? Owned by your boss? Recent headlines about why and how artificial intelligence (AI) is being implemented at work are sparking from the entertainment industry in Hollywood to the in the Midwest.

Economists and writers speculate openly about when, not if, AI will of white- and blue-collar workers. A study from PwC indicates that CEOs expect to due to generative AI. Even if employers do not want to automate their workforces, they might want to understand how .

In response, labor unions are stepping up, seeking a win-win balance for workers and employers. "Unions sometimes are mischaracterized as technology luddites. This is far from the truth," says Tim Noonan, Director at the International Trade Union Confederation, in an interview jointly conducted by 国产视频 and the World Economic Forum. According to Noonan, whose organization is part of the Forum鈥檚 , 鈥淭echnology can make jobs better, and unions are ready to pursue co-creation of technology augmentation plans with employers, workers, and even technology vendors.

Across the world and industries, unions are starting to work with employers to maximize benefits and mitigate risks of AI, and, hopefully, pass on a fair share of the resulting to workers. That outcome helps businesses and workers alike.

The highest-profile labor fight over AI so far came from Hollywood, where the and reached an agreement with film studios on how AI can support, not replace, their members鈥 contributions. As labor scholar Adam Seth Litwick , WGA and the studios agreed that screenwriters can use AI in specific instances, and studios can use AI to supplement writers鈥 works as long as the human writers receive a fair share of the gains added by the AI. Actors, meanwhile, now must before employers can scan their likenesses to digital replicants and pay them for their likenesses.

Resolutions like this are becoming more common as America emphasizing research and development leadership in key emerging technology areas, including AI. President Biden鈥檚 recent declared that 鈥渁s AI creates new jobs and industries, all workers need a seat at the table, including through collective bargaining.鈥 Writing for the Harvard Business Review, Bloomberg Beta鈥檚 Roy Bahat, MIT鈥檚 Thomas Kochan, and Aspen Institute鈥檚 Liba Wenig Rubenstein argued that 鈥渃ompanies achieve the in new technology when they merge implementation with complementary changes in work processes, employee training, and worker input.鈥

AFL-CIO Microsoft AI Deal Brad Smith Liz Shuler
AFL-CIO President Liz Shuler and Microsoft President Brad Smith sign the new 鈥榯ech-labor partnership鈥 agreement.
Microsoft

Applying these principles, in December 2023, Microsoft and the AFL-CIO around AI. Microsoft pledged neutrality in employee union organizing, and the technology giant and the laid out goals of using AI to increase productivity, augment human work, and help workers transition to new positions if AI does displace them.

In exchange for these protections, Microsoft seeks to get workers involved in the early development of new AI technologies, using workers鈥 鈥渆xpertise to brainstorm, develop and implement new ideas,鈥 as .

If soliciting worker input around the development and deployment of AI sounds tedious, consider the alternative.

According to reporting from Axios, , 鈥淎I has become the biggest tech trend in quick-serve restaurants,鈥 as restaurants tinker with AI-powered 鈥渃hefs,鈥 鈥渨aiters,鈥 and 鈥渄rive-through attendants.鈥 While some AI uses succeed, others fail badly. Blunders by the AI drive-through attendant at union-averse McDonald鈥檚. If companies like McDonald's were to either collaborate with unions or leverage techniques such as 鈥溾 to include worker voices when making decisions around AI. Indeed, quick-service restaurants across the country have benefited from innovations ,鈥 such as simple training modules for preparing new and seasonal menu items.

That is why businesses benefit from consistent employee input, presented by an independent elected representative, their union. Shuler鈥檚 vision of early employee input on new technology has a sound economic basis: managers and owners that exist on the workplace floor .

Nonunion employees might fear retaliation for voicing concerns around AI; in contrast, union representatives can communicate collective worker sentiments to employers without any individual workers having to stick their necks out on the line.

To ensure they play this role effectively, unions are setting transparent bargaining goals around AI. For example, the recently announced three principles in AI negotiations: accountability, proactive bargaining, and early & meaningful worker voice. The union鈥檚 stated goal is 鈥渘ot to stop new technologies but to ensure the benefits of new technologies are broadly shared,鈥 recognizing that 鈥淣ew AI systems in the workplace have the potential to create economic gains when they lead to increased productivity.鈥

All that said, Fears and conflicts can still emerge between unions and employers. As SAG鈥檚 members ratified their agreement with studios, one that vague contract language appeared to create a loophole for employers to replace an actor with an AI replica if they kept a scene鈥檚 鈥減hotography and soundtrack鈥ubstantially as scripted, performed and/or recorded.鈥

To be clear, unions and employers almost always settle unclear language like that in , a process in which representatives of the union and management make their case to a professional conflict-resolver, who then makes a decision. However, that union member's concern reminds us that both sides in a labor agreement need to communicate clearly and be willing to repeatedly negotiate to build a working mutual trust. The story does not end when the deal is signed.

Still, collaborating with workers around AI implementation is worth it. With AI, unions get the best deal for workers not just by extracting money or by preventing change but by finding the most efficient way for businesses to act consistent with workers鈥 interests. By 鈥済rowing the pie鈥 with productivity gains, union members鈥 fair share grows with it.

More 国产视频 the Authors

Lutz, Julian-4215
Julian Lutz

GradFUTURES Fellow, Initiative on the Future of Work

How Labor Unions Are Navigating AI