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In Short

Social Good Is about More Than a Bottom Line

Social Good is about more than a bottom line_image.jpeg

鈥淩aising children isn鈥檛 scalable,鈥 according to Jacob Lief,
the founder of the , a holistic 鈥渃radle to career鈥 education and health organization
for orphaned and vulnerable children in Port Elizabeth, South Africa.

Ubuntu seeks to provide 鈥渨hat you would give your own
children,鈥 Lief explained, 鈥渨hat all children deserve 鈥 everything.鈥 Many funders, while well-intentioned, he observed,
are quick to make judgments about things like overhead costs and 鈥渟cale鈥 that are
inconsistent with transforming lives. In
the case of Ubuntu, 鈥渋mpact鈥 is achieved by going 鈥渄eep鈥 and working with a
child over many years, in many ways.
It鈥檚 not cheap.

Lief, author of the new book , spoke at a recent event at 国产视频 NYC of his
experiences as a social entrepreneur, among them what he has learned about the
world of philanthropy. What Lief would rather see, as he described in
conversation with president Cheryl Dorsey, president Liz Luckett, Karim Abouelnaga, the founder and CEO of
Practice Makes Perfect, and 国产视频 Senior Fellow Georgia Levenson Keohane,
are funders, and by extension the organizations they sponsor, willing to cast a
wider net and take a longer view. That means supporting projects that produce
experiences鈥攍ike education, mentorship, and emotional support鈥攖hat are sometimes
hard to measure in one bottom line.

Metrics matter, of course.
Take the case of Donors Choose, a successful and fast growing
organization that allows public school teachers to request resources from
donors online; today, only fourteen cents for every dollar go to overhead and
that number decreases every year because they are more efficient. While these types of models are important, Lief
noted, they are not always the right benchmark for all nonprofits; many must
make larger investments in people and organizational capacity to achieve their
mission.

The other discussants noted similar tensions and
contradictions in the way organizations must raise 鈥渃apital鈥 to address
entrenched social and economic problems.
鈥淲e have a structural problem that for those of us who run nonprofits,
quite often our customer is different than the constituents we serve,鈥 said
Dorsey. Her organization, Echoing Green, focuses on social investment,
identifying and supporting social entrepreneurs like Abouelnaga, an Echoing
Green fellow working to through summer enrichment programs for students in
Kindergarten through 8th grade.
鈥淲e are pulled in different directions and it totally distorts the
marketplace,鈥 Dorsey said.

Many new philanthropic donors are coming from places like
Silicon Valley that have embraced risk, innovative thinking, and even failure.
Yet, despite relentless focus on things like cost, these business principles
are sometimes thrown out the window when the individuals who have mastered them
donate for the social good.

鈥淚f I tell one person about a pilot initiative that didn鈥檛
make it, I may lose my funding from them,鈥 said Lief. 鈥淚t doesn鈥檛 make sense.鈥 And indeed sometimes nonprofits should be
treated more like for-profit companies. If an organization reaches its goals,
isn鈥檛 that most important?

That blurring of nonprofits and for-profit companies is
already happening in the world of social entrepreneurship. Dorsey said that
before 2006, all of the business plans her organization saw were for
traditional nonprofits. But in 2007, they began to see a rise in for profit or 鈥渉ybrid鈥
organizations seeking grants. 鈥50 percent of our submissions have double bottom
line or triple bottom line businesses鈥 she said.

Indeed most companies have some kind of 鈥渋mpact,鈥 noted
Luckett. Etsy, for example, allows people to become entrepreneurs; Uber has
created more efficient transportation; cellphone operators have helped to build
a mobile money industry. As an impact
investor, Luckett is looking for companies around the world that purposefully
set out to create access to these kinds of products or services for underserved
populations 鈥 start-ups like Pigeonly, a provider of low-cost communications
between inmates and their families, or Liberty and Justice, a fair trade
apparel manufacturing firm in Liberia.

The bottom line for the speakers was that philanthropy
doesn鈥檛 fit into neat categories. Impact isn鈥檛 restricted to nonprofits.
Innovation shouldn鈥檛 only be the realm of large corporations. Investments need
to be strategic everywhere.

And perhaps the most important quality to both nonprofits
and for-profits is leadership. 鈥淲e need to do more in our sector to not only
tolerate failure but to celebrate it or embrace it, especially with the younger
generation,鈥 said Dorsey. When her company selects leaders to support, one
quality they look for is resilience. 鈥淲e know you are going to fail,鈥 she
observed. 鈥淚t鈥檚 about the journey.鈥

Just like raising children, fostering
true leaders isn鈥檛 scalable鈥攁nd their journeys aren鈥檛 always straightforward.

More 国产视频 the Authors

Justin Lynch
Social Good Is about More Than a Bottom Line