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Introduction: The Need for Strategic Foresight

The U.S. government has long found itself at the mercy1 of what Dean Acheson called 鈥渢he thundering present.鈥2

There is widespread agreement鈥攆rom scholars and practitioners, from the private sector and the public sector, from liberals and conservatives鈥攖hat U.S. policymakers are too focused on short-term gains at the expense of the long term. Researchers have observed this bias in a slew of domains鈥攆rom the budget to infrastructure to climate change鈥攁nd cataloged the damage it has wrought.3 Politicians lament that decisions made today are doing a disservice to future generations, and CEOs remind us that focusing on the short term to the exclusion of the long term is bad for both national policy and business.4 The tendency to discount the future not only reduces economic performance, threatens the environment, and undermines national security鈥攖o name but a few consequences鈥攊t also leaves the United States vulnerable to surprise and limits its ability to respond to crises, a failing on stark display in 2020 and 2021 as the nation has struggled to combat the COVID-19 pandemic after underinvesting in its public health infrastructure.5

Lest this myopia be seen as a function of government inefficiency or ineffectiveness, it is worth noting that the situation in the private sector is no better and by some measures worse. Despite a sense that firms should aim to create long-term value,6 many companies privilege the short term over the long. For example, to meet quarterly earnings expectations, CEOs often forgo projects that have a positive net present value.7 Such behavior has prompted decades of concern about short-termism鈥檚 drag on the U.S. economy, and recent studies show that long-termism does, in fact, improve performance.8 One such report found that, if companies were more oriented toward the long term, they could reap an additional $1.5 trillion in return on invested capital.9 Larry Fink, the CEO of BlackRock, the world鈥檚 largest asset manager, has frequently lamented the dangers of short-termism10; the Business Roundtable issued a statement in 2018 saying that 鈥渟hort-termism is unhealthy for America鈥檚 public companies and financial markets鈥11; and the following year, 181 American CEOs committed to 鈥済enerating long-term value for shareholders.鈥12

This complaint of short-termism, public and private, is striking in its persistence, its breadth, and its unanimity. It is difficult, if not impossible, to find anyone who thinks that organizations and their leaders are too farsighted, and concern is growing as the present seems to clamor for evermore attention even as awareness of long-term dangers rises.13 As the Financial Times put it, 鈥淏y early 2020, short-termism was being attacked by everyone from executives at Davos to environmentalists at not-for-profit groups such as the World Wide Fund for Nature.鈥14

The question is, what can we do about it?

To answer that, we must first understand why public and private organizations choose to prioritize the present at the expense of the future.15 Business scholars cite investor priorities, executive compensation, shareholder activism, and earnings expectations,16 while political scientists note that democracies incentivize politicians to focus on the costs and benefits of the current electoral cycle; the concerns of voters, who eschew short-term pain and insist on immediate results; and the demands of special-interest groups, whose objectives can undercut efforts at more sustainable policy.17 Researchers also cite the tyranny of the in-box, the relentlessness of the news cycle, and the press of social media.18

Advocates of long-termism generally focus on ameliorating such pressures. Business researchers have suggested changing incentive structures by eliminating the demand for quarterly earnings guidance19 or by altering the structure of CEO compensation.20 And there are many proposals that would encourage policymakers to accord greater value to the future: legally mandating that they safeguard the interests of future generations; strengthening the voting power of the young, and weakening that of the old (one recent proposal suggested making the voting age zero)21; and granting legislators more time in office and requiring them to set long-term goals. There are even proposals to establish a 鈥淪ecretary of the Future鈥 or, internationally, a 鈥淯N High Commissioner for the Future.鈥22 These remedies share a common goal: incentivize decision-makers to pay more attention to the long term by amplifying its salience.

It is an intuitive solution. Attention to the future would seem to be a prerequisite for appropriately valuing it. But implicit in these remedies鈥攊mplicit in the idea that policymakers would more accurately value trade-offs between the long and short terms if only they could escape the noise of the present鈥攊s the belief that it is possible to see the future clearly. After all, every policy is effectively a prediction that a certain government action will have a certain effect, so arguing that longer-term policy would be better policy assumes the ability to accurately foresee those effects. The suggested fixes for short-termism, therefore, equate long-termism with prediction, which is to say they conflate thinking about the future with knowing the future.

Yet thinking more about the future is obviously no guarantee of accurate anticipation. One could slow the pace of elections and abolish Twitter, but the future would still become less certain the further one moved from the present. Although it is possible to attach meaningful probabilities to political and economic events in the short term,23 the amount of uncertainty increases with the length of the time horizon,24 degrading our predictive abilities to the point where we are nearly guaranteed to be surprised by some events 10 years or more into the future.25 (See below: Change Over 10 Years)

Absent the ability to predict the long run, a focus on the short run is not simply a function of incentives. It is an understandable, if unfortunate, way to cope with uncertainty. Organizational scholars Richard Cyert and James March argue that firms 鈥渁void the requirement that they correctly anticipate events in the distant future by using decision rules emphasizing short-run reactions to short-run feedback rather than anticipation of long-run uncertain events.鈥26 Given the option, corporations tend to concentrate on exploiting existing capabilities, engaging in suboptimal levels of exploration鈥攊.e., they concentrate on incrementally improving the widgets they make at the expense of thinking about what widget they should make next.27 Put differently, they sacrifice the future for the present because it is more controllable. As March wrote, exploitation dominates in companies because its 鈥渞eturns are positive, proximate, and predictable,鈥 whereas the wages of exploration are 鈥渦ncertain, distant, and often negative.鈥28

The same is true of public policy. Political scientist Jonathan Boston asked, 鈥淲hy 鈥 are policymakers willing to inflict potentially significant costs on those living in the future for short-term advantage?鈥29 His answer:

Many policy problems 鈥 exhibit a cost-benefit asymmetry: governmental action to address them requires the imposition of short-term costs, yet most of the benefits accrue later. Moreover, while the costs are often relatively direct, certain, visible, and tangible, the benefits are less direct, more uncertain, less visible, and perhaps intangible.30

If a focus on the (more predictable) short term is a mechanism for coping with the uncertainty of the long term, then attempting to cure short-termism by increasing the attention devoted to the long term is nonsensical, reinforcing the very problem it is designed to avoid. Earnest calls for more long-term thinking are effectively calls for policymakers to take on more uncertainty when uncertainty is the very thing policymakers are trying to avoid. One might as well suggest that a house-bound agoraphobe spend more time in open spaces. The prescription conflates the cure with the disease. To the extent that the challenge facing policymakers is formulating strategy under uncertainty, encouraging them to focus on the long term begs the question. The necessary question is not (or not only) how much to think about the future, but rather how to think about the future when prediction is not a fruitful option.

It is a question made more vexing by the need to simultaneously attend to the present. After all, the short term is not merely a refuge from uncertainty. Surviving the short term is a prerequisite for thriving in the long term. This challenge, too, is qualitative as well as quantitative. It is certainly true that organizations must appropriately balance the amount of exploration with the amount of exploitation. (Per Daniel Levinthal and James March, 鈥淭he basic problem confronting an organization is to engage in enough exploitation to ensure the organization鈥檚 current viability and to engage in enough exploration to ensure future viability.鈥)31 But, the bigger problem is that these activities are thought to be in tension: Exploration and exploitation are different activities that demand different ways of thinking and different organizational structures, and therefore, the need to do both ostensibly creates a paradox.32 In addition to asking how firms think about the future, we must therefore also ask how they do so while still attending to the present.

Unfortunately, the disconnect between present and future is only going to widen. The world is becoming more volatile, uncertain, complex, and ambiguous.33 There are many reasons for this, including the increasing speed of technological change and the growing degree of interdependence, whereby the variables that define our economic, social, and political systems have multiplied and developed greater potential to affect other variables. This means that the amount of irreducible uncertainty鈥攖he number and range of future phenomena to which we cannot assign meaningful probabilities鈥攊s going to grow. Changes in the short term are likely to become ever-more salient鈥攖he present is not going to quiet down鈥攅ven as the long term becomes murkier. Although the sophistication of predictive technologies may increase, the only certainty is that there will be surprises.

For American policymakers, then, the question is, how can the U.S. government get beyond the thundering present? How can it appropriately value and invest in the long term, given the demands of the short term? How can the U.S. government deal with the uncertainty of the long-term future, given the inherent limits to prediction and planning?

This report proposes that one answer is the practice of strategic foresight, specifically the imagination of alternative futures to better sense, shape, and adapt to emerging events. Strategic foresight methods, such as scenario planning, are intended to loosen participants鈥 assumptions and encourage the development of more robust strategies, thereby improving resilience to rapid change. Strategic foresight assumes a high degree of future uncertainty, and by providing structured methods for engaging with the uncertainty of the long term, it enables more constructive thinking about the long term, while simultaneously providing a mechanism for gleaning short-term insights. That is, it addresses how to think about the uncertainty of the long-term future while also acting in the present.

Unfortunately, the United States has no whole-of-government mechanism for strategic foresight. As Leon Fuerth, the national security adviser to former Vice President Al Gore, has written: 鈥淭here is no mechanism at the national level for bringing foresight and policy into an effective relationship. The absence of such a system impairs the ability of the government to think and act strategically.鈥34

To illustrate what a successful strategic foresight effort looks like, the next section of this report examines the case of the U.S. Coast Guard鈥檚 Project Evergreen, a series of scenario planning exercises that have been used to inform strategic planning. The subsequent section examines strategic foresight鈥攁s distinct from strategic planning鈥攊n the U.S. national security establishment. It maintains that operations frequently crowd out planning, that the planning there is frequently fails to influence operations, and that much of what passes for strategic foresight is (less impressively) contingency planning. The chief exception is the Global Trends report, which the National Intelligence Council produces every four years. However, as an intelligence community product, that report makes no policy recommendations, and it is unclear how much influence it has on policymakers. Overall, the upper echelons of the national security establishment have seemingly failed to integrate the uncertainty of the future into high-stakes decisions, even though at lower levels, there is significant attention to alternative futures, particularly within the Department of Defense.

Although much of this report concerns foresight in national security, many of the U.S. government鈥檚 most promising foresight efforts are occurring in civilian departments and agencies. The penultimate section provides an overview of such initiatives, including four snapshots of new or newly expanded foresight efforts that suggest a growing interest in the method across the federal government. The report concludes by recommending that the president take advantage of this momentum to establish a whole-of-government foresight effort through an advisory body that would report directly to him.

Change Over 10 Years

One challenge in preparing for the future lies in underestimating the degree of change that occurs over the long term. Five months before the September 11 attacks, Lin Wells, a Pentagon official, wrote a memo in preparation for the 2001 Quadrennial Defense Review, noting how radically the international situation changed every decade. Reviewing the past century鈥檚 developments, he noted:

If you had been a security policymaker in the world鈥檚 greatest power in 1900, you would have been a Brit, looking warily at your age-old enemy, France.

By 1910, you would be allied with France, and your enemy would be Germany.

By 1920, World War I would have been fought and won, and you鈥檇 be engaged in a naval arms race with your erstwhile allies, the U.S. and Japan.

By 1930, naval arms limitation treaties were in effect, the Great Depression was underway, and the defense planning standard said 鈥渘o war for ten years.鈥

Nine years later, World War II had begun. 鈥

All of which is to say, it鈥檚 not clear what 2010 will look like, but it鈥檚 certain to be very little like we expect, so we should plan accordingly.35

In the spirit of that memorandum, consider the following:

If you had been a national security policymaker in the world鈥檚 greatest power in the fall of 1991, you would have been an American, reveling in the U.S. military鈥檚 efficient expulsion of Iraq from Kuwait, celebrating the collapse of the Soviet Union, and anticipating the post-Cold War peace dividend.

By the fall of 2001, you would be erecting a new national security establishment with unprecedented powers at home and abroad following the deadliest attack on the homeland since Pearl Harbor, and invading Afghanistan in the first step of a 鈥済lobal war on terrorism.鈥

By the fall of 2011, you would be withdrawing from a protracted war in Iraq, you would be only halfway through a 20-year occupation of Afghanistan, and you would be declaring the age of great power conflict over.

By the fall of 2021, you would be declaring that a new age of great power conflict had begun, while fighting a global pandemic that had claimed over 700,000 American lives.

All of which is to say, it鈥檚 not clear what 2031 will look like, but it鈥檚 certain to be very little like we expect, so we should plan accordingly.

The only way to 鈥減lan accordingly鈥 given the tremendous uncertainty of even a 10-year time horizon is to use a method that accounts for that uncertainty. That is one reason strategic foresight is crucial.

Citations
  1. This section draws, in part, on J. Peter Scoblic, 鈥淟earning from the Future: Three Essays on Uncertainty, Foresight, and the Long Term鈥 (DBA dissertation, Harvard Business School, 2020), 89鈥95.
  2. As cited in Amy B. Zegart, 鈥淲hy the Best Is Not Yet to Come in Policy Planning鈥 in Daniel W. Drezner, ed., Avoiding Trivia: The Role of Strategic Planning in American Foreign Policy (Washington, DC: Brookings Institution Press, 2009), 115鈥116.
  3. 鈥淎merican Prosperity Project: A Framework for Long-Term Investment鈥 (Washington, DC: The Aspen Institute, December 2016); William A. Galston and Elaine C. Kamarck, 鈥淢ore Builders and Fewer Traders: A Growth Strategy for the American Economy鈥 (Washington, DC: The Brookings Institution, June 2015); Ben Ritz, 鈥淒efunding America鈥檚 Future: The Squeeze on Public Investment in the United States鈥 (Washington, DC: Progressive Policy Institute, October 2018); National Research Council, Choosing the Nation鈥檚 Fiscal Future (Washington, DC: National Academies Press, 2010).
  4. See, for example, Barack Obama, 鈥淩emarks by the President at UN Climate Change Summit鈥 (UN Climate Change Summit, New York, September 23, 2014); and Jamie Dimon and Warren E. Buffett, 鈥淪hort-Termism Is Harming the Economy,鈥 Wall Street Journal, June 7, 2018.
  5. Esther K. Choo and Aaron E. Carroll, 鈥淧ublic Health, Pandemic Response, and the 2020 U.S. Election,鈥 The Lancet Public Health 5, no. 10 (2020), e515-e516. .
  6. Michael E. Porter, 鈥淐apital Disadvantage: America鈥檚 Failing Capital Investment System,鈥 Harvard Business Review 70, no. 5 (October 1992), 65鈥82.
  7. John R. Graham, Campbell R. Harvey, and Shiva Rajgopal, 鈥淭he Economic Implications of Corporate Financial Reporting,鈥 Journal of Accounting and Economics 40, no. 1 (December 1, 2005), 3鈥73.
  8. Dominic Barton, James Manyika, Timothy Koller, Robert Palter, Jonathan Godsall, and Joshua Zoffer, 鈥淢easuring the Economic Impact of Short-Termism鈥 (New York: McKinsey Global Institute, February 2017); Dominic Barton, James Manyika, and Sarah Keohane Williamson, 鈥淔inally, Evidence That Managing for the Long Term Pays Off,鈥 Harvard Business Review, February 7, 2017, .
  9. Bhakti Mirchandani, Steve Boxer, Allen He, Evan Horowitz, and Victoria Tellez, 鈥淧redicting Long-term Success for Corporations and Investors Worldwide鈥 (Boston: FCLTGlobal, September 2019).
  10. See, for example, 鈥淏lackRock CEO Larry Fink Tells the World鈥檚 Biggest Business Leaders to Stop Worrying 国产视频 Short-Term Results,鈥 Business Insider, April 14, 2015, .
  11. Business Roundtable, 鈥淏usiness Roundtable Supports Move Away from Short-Term Guidance,鈥 June 7, 2018, .
  12. Business Roundtable, 鈥淏usiness Roundtable Redefines the Purpose of a Corporation to Promote 鈥楢n Economy That Serves All Americans,鈥欌 August 19, 2019, .
  13. According to one study, 96 percent of managers complained they had too little time for strategic thinking. As cited in Dorie Clark, 鈥淚f Strategy Is So Important, Why Don鈥檛 We Make Time for It?鈥 Harvard Business Review, June 21, 2018, .
  14. Sarah Murray, 鈥淗ow to Take the Long-Term View in a Short-Term World,鈥 Financial Times, February 26, 2021.
  15. Short-termism is also an individual phenomenon. For example, humans tend to hyperbolically discount the future鈥攖hat is, to value the future less than the present in an economically irrational way. For a review, see Shane Frederick, George Loewenstein, and Ted O鈥橠onoghue, 鈥淭ime Discounting and Time Preference: A Critical Review,鈥 Journal of Economic Literature 40, no. 2 (2002), 351鈥401.
  16. Rachelle C. Sampson and Yuan Shi, 鈥淎re U.S. Firms Becoming More Short-Term Oriented? Evidence of Shifting Firm Time Horizons from Implied Discount Rates, 1980鈥2013,鈥 Strategic Management Journal (forthcoming).
  17. Michael K. MacKenzie, 鈥淚nstitutional Design and Sources of Short-Termism,鈥 Institutions for Future Generations (Oxford: Oxford University Press, 2016).
  18. Zegart, 鈥淲hy the Best Is Not Yet to Come in Policy Planning.鈥
  19. Barton et al., 鈥淔inally, Evidence That Managing for the Long Term Pays Off.鈥
  20. See, for example, Ariel Babcock, Matt Brady, Matt Leatherman, and Victoria Tellez, The Risk of Rewards: Tailoring Executive Pay for Long-Term Success (Boston: FCLTGlobal, March 2021), .
  21. Lyman Stone, 鈥淭he Minimum Voting Age Should Be Zero,鈥 New York Times, September 1, 2021, .
  22. Except for eliminating the voting age, these proposals are catalogued in Jonathan Boston, 鈥淕overning for the Future: How to Bring the Long-Term into Short-Term Political Focus鈥 (Washington, DC: Center for Environmental Policy, School of Public Affairs, American University, 2014) and Jonathan Boston, Governing for the Future: Designing Democratic Institutions for a Better Tomorrow (Bingley, U.K.: Emerald, 2017).
  23. Philip E. Tetlock and Dan Gardner, Superforecasting: The Art and Science of Prediction (New York: Crown, 2015).
  24. Rafael Ram铆rez and Cynthia Selin have rightly criticized the notion that the amount of uncertainty increases at a steady rate as we move further into the future, as suggested by the often-used 鈥渇utures cone鈥: 鈥淭o our knowledge, no empirical evidence supporting this assumption has been developed. For all we know, in some situations the future is tetrahedral and in others it takes the form of a teddy bear.鈥 Rafael Ram铆rez and Cynthia Selin, 鈥淧lausibility and Probability in Scenario Planning,鈥 Foresight 16, no. 1 (2014), 56. That said, the probability of any given event increases over time. Believing an event is equally likely whether the time horizon is 1 year or 10 years is an example of what research psychologists call 鈥渟cope insensitivity.鈥 See Tetlock and Gardner, Superforecasting, 234鈥236 and Daniel Kahneman and Shane Frederick, 鈥淩epresentativeness Revisited: Attribute Substitution in Intuitive Judgment,鈥 in Thomas Gilovich, Dale W. Griffin, and Daniel Kahneman, Heuristics and Biases: The Psychology of Intuitive Judgment (New York: Cambridge University Press, 2002), 49鈥81.
  25. Tetlock and Gardner, Superforecasting, 243鈥244.
  26. Richard M. Cyert and James G. March, A Behavioral Theory of the Firm (Englewood Cliffs, NJ: Prentice-Hall, 1963), 119.
  27. Juha Uotila, Markku Maula, Thomas Keil, and Shaker A. Zahra, 鈥淓xploration, Exploitation, and Financial Performance: Analysis of S&P 500 Corporations,鈥 Strategic Management Journal 30 (February 2009), 221鈥31.
  28. James G. March, 鈥淓xploration and Exploitation in Organizational Learning,鈥 Organization Science 2, no. 1 (1991), 85.
  29. Boston, Governing for the Future, 65.
  30. Boston, Governing for the Future, 87.
  31. Daniel A. Levinthal and James G. March, 鈥淭he Myopia of Learning,鈥 Strategic Management Journal 14, no. S2 (1993), 105.
  32. Wendy K. Smith and Michael L. Tushman, 鈥淢anaging Strategic Contradictions: A Top Management Model for Managing Innovation Streams,鈥 Organization Science 16, no. 5 (2005), 522鈥536.
  33. Judith Hicks Stiehm, U.S. Army War College: Military Education in a Democracy (Philadelphia: Temple University Press, 2010).
  34. Leon Fuerth, 鈥淥perationalizing Anticipatory Governance,鈥 PRISM 2 no. 4 (September 2011), 31.
  35. Lin Wells, 鈥淭houghts for the Quadrennial Defense Review鈥 per Donald Rumsfeld, memo to President George Bush, April 12, 2001, .
Introduction: The Need for Strategic Foresight

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