Teach For America, Public Relations, and the Haunting Specter of Education Conspiracies
It鈥檚 Halloween, that cursed day when spooks and apparitions lurk around darkened corners and the line between real and fantasy blurs for a moment. To a degree, every day is Halloween in education policy. Conspiracies and evil spirits haunt coverage of the , , and most any reform efforts.
But traces out a particularly fantastical聽yarn about Teach For America (TFA). Most of the article is well-worn territory delivered on the authority of well-known TFA critics: many TFA teachers leave the classroom after two years, some TFA alumni have gone on to be controversial administrators and policymakers, etc. All of that is pretty scorched, contested, and familiar ground.
The article鈥檚 novelty is in the framing, which is captured reasonably well by the headline: 鈥淭his Is What Happens When You Criticize Teach For America.鈥 The author, George Joseph, traces out a skulduggerous chain of events that supposedly shows how TFA鈥檚 influence at the U.S. Department of Education helped it blunt a critical Nation article published earlier this year. But is it true?
Joseph builds much of his story from an internal TFA memo describing TFA鈥檚 communications strategy. The chain of events gets a bit dense in Joseph鈥檚 telling, so here it is in a simple list:
- As part of a story she was developing, Nation writer Alexandra Hootnick submitted a Freedom of Information Act (FOIA) request to the Department of Education early in 2013.
- The Department of Education notified Teach For America that the FOIA request had been filed in relation to an Investing in Innovation (i3) grant TFA had received to do work in Seattle.
- TFA developed a public relations strategy to respond to Hootnick鈥檚 article.
Joseph advances two relatively new claims about TFA based on this account: First, he charges that TFA鈥檚 internal memo shows that TFA has an 鈥渋ntricate methodology for combating negative media attention,鈥 which involves 鈥渁ttacking journalists.鈥 This is the sort of argument that鈥檚 very much in the eye of the beholder. The approach outlined in the memo seems pretty banal to me. That is, what Joseph calls 鈥渁ttacking journalists鈥 is what the TFA memo calls a 鈥渟ide-by-side comparison of the assertions in the article and the actual facts.鈥 (.)
I don鈥檛 think that it鈥檚 particularly likely that I鈥攐r anyone鈥攃an convince Joseph or TFA critics that TFA鈥檚 approach to public relations is actually perfectly normal. When it comes to deeming TFA鈥檚 response to Hootnick 鈥渁ppropriate鈥 or 鈥渘efarious,鈥 your mileage will probably vary with your preconceptions about TFA.
I would add, however, that Joseph seems to be suggesting that there鈥檚 something wrong with TFA having any sort of communications response at all. He quotes former TFA staffer Wendy Heller Chovnick:
During my tenure on staff, we even got a national team, the communications team, whose job it was to get positive press out about Teach For America in our region and to help us quickly and swiftly address any negative stories, press or media.
Joseph also writes,
An internal media strategy memo…detail[s] TFA鈥檚 intricate methodology for combating negative media attention, or what it calls 鈥渕isinformation.鈥 Given that TFA takes tens of millions of government dollars every year, such strategies are troubling. According to its last three years of available tax filings, Teach For America has spent nearly $3.5 million in advertising and promotion.
I鈥檓 not sure why we should find it surprising that a large, public-facing organization with devoted critics has a communications team. Honestly, I’m more surprised that it took as long as it did for TFA to get one. Nor is it obvious to me why organizations who receive public money should eschew public relations. The American Federation of Teachers鈥 Educational Fund also and the organization . I don鈥檛 see why that鈥檚 a scandal.
Joseph鈥檚 second claim, however, is a much more interesting one, and it鈥檚 a much easier question to settle conclusively. The memo notes that TFA 鈥渓earned from the U.S. Department of Education [Hootnick] had made a large FOIA request.鈥 Joseph uses this interaction to suggest that TFA 鈥渆njoys disproportionate sway in the political realm, from local school districts to federal agencies…While TFA recruits may not be able to stomach teaching, they do feel up to the task of other education-sector activities, like policy reform and foundation management.鈥 This line of argument quickly showed up on Twitter (and ).
In other words, when you criticize Teach For America, its well-placed alumni at places like the Department spring into action to protect the organization鈥檚 image. As he puts it, 鈥淭hanks to this notice from the Department of Education, TFA鈥檚 communications team was aware of Hootnick鈥檚 piece a full year before she informed TFA that she was going to publish a piece in The Nation.鈥 Joseph says that this was because of TFA’s “source” at the Department. Diane Ravitch, , claims that a TFA “operative inside the DOE immediately informed TFA.”
In response, TFA鈥檚 Head of National Communications Takirra Winfield told Joseph that TFA was advised of the FOIA request as a grantee of the Department. Joseph offers no comment as to whether that鈥檚 true or not鈥攑erhaps because it would be devastating to his article鈥檚 angle if Winfield is telling the truth.
Disclosure: . And I鈥檓 about to spring into action to disagree with Joseph. But鈥攗nlike Joseph鈥檚 argument about the propriety of having public relations people on staff鈥攖his is a simple matter of fact.
Here鈥檚 the question: Did the Department of Education reach out to TFA to give them an insider tip them about the coming criticism?
Here鈥檚 the answer: No. Pursuant to , when the Department of Education receives a FOIA request about a grantee (in this case, TFA), it is standard protocol to notify the grantee.
This is pretty far from my areas of expertise, so I reached out to the so I reached out to the Department of Education to check. In an email today, Press Secretary Dorie Nolt confirmed that it is standard protocol to notify grantees when a FOIA has been filed about their work.
So what does this mean for Joseph鈥檚 argument?
First: TFA didn鈥檛 have 鈥渁 source鈥 at the Department. It had an i3 grant that was the subject of a FOIA request. And the Department notifies grantees when that happens. This isn鈥檛 insider influence. It鈥檚 the standard protocol governing a very basic federal process.
Second: Note that this protocol is not secret information. It鈥檚 public and readily available.
Third: Obviously, this simple question of fact doesn鈥檛 address many other criticisms Joseph levels. However, it does serious damage to the core angle of his piece about TFA鈥檚 supposed clout in the world of education. If 鈥渨hat happens when you criticize Teach For America鈥 is that the organization complies with a FOIA request, that鈥檚 not a very edgy story. Other than the implication that TFA gets unfair media treatment, the only 鈥渟moking gun鈥 in Joseph鈥檚 piece is that the organization is strategic about its public image.
Finally: I鈥檓 not a reporter. I鈥檓 a guy who writes about arcane corners of education policy and . But even I know that checking your work is one of the basic hurdles separating real journalism from thinly-costumed ideological attacks. It would be convenient for Joseph to find the haunting specter of TFA lurking in every cranny of the education policy world, but that鈥檚 not enough to make it true鈥攅ven on Halloween.